Zalando X Highsnobiety: Genesis

Challenge

In a bold initiative, Crack The Window crafted an immersive sound design capturing the vibrancy of Genesis' performance at Notting Hill Carnival, interweaving a poignant narrative between mother and daughter. Seamlessly transitioning between moments of jubilance and intimacy, the soundtrack mirrors the dynamic ebb and flow of the carnival experience.

Our Approach

Drawing inspiration from the rich tapestry of Notting Hill Carnival and the emotional depth of familial bonds, our team embarked on a journey to create a compelling auditory experience. We aimed to blend the pulsating energy of Genesis' performance with the tender moments shared between mother and daughter. Our focus was on crafting a soundtrack that would transport listeners to the heart of the carnival, evoking a spectrum of emotions from exhilaration to intimacy.

Outcome

The resulting sound design emerged as a captivating narrative thread, enhancing the immersive experience of Genesis' performance while resonating deeply with audiences. Mirroring the vibrant energy of Notting Hill Carnival, our soundtrack seamlessly transitions between joyous celebrations and heartfelt moments, enriching the overall experience for listeners.