NIKE X NSLB: BACK YOUR CHAT

Challenge

Nike & NSLB faced a pivotal challenge: crafting a promotional video that encapsulated the essence of their vibrant community - a melting pot of fitness enthusiasts, fashion mavens, and avid readers - while showcasing their burgeoning fashion line as a symbol of empowerment and self-improvement. With Femvp at the helm, they embarked on a mission to create a visual narrative that would resonate deeply with their target audience, inspiring them to join their movement and embrace their journey towards personal growth.

Approach

Embracing the creative spirit that defines Nike & NSLB, the team drew inspiration from the eclectic sounds of 2003 grime instrumentals, creating a sound design that served as the heartbeat of their narrative, infusing each frame with the vibrant energy of London's urban landscape. Playful percussion underscored the tongue-in-cheek tone of their message, while droning atmospheric sounds added depth and gravity to pivotal moments, creating a sensory experience that resonated with viewers.

Outcome

The promotional video struck a chord with audiences far and wide, resonating deeply with individuals who were drawn to Nike & NSLB’s message of empowerment and self-improvement. Through captivating visuals and a dynamic soundtrack, they showcased the transformative power of fitness, fashion, and personal growth, inspiring countless individuals to join their movement and embark on their own journey towards greatness.